A strategic brand campaign for Suzuki's latest line of KingQuad ATVs.
Depending on where you looked, the branding for Suzuki’s KingQuad ATV had several fragmented tones of voice all running concurrently. As such, this campaign had two goals:
• Launch the new KingQuad with Rugged Package
• Unify the voices into one cohesive identity
“Tough Is Our Territory” accomplished both.
Co-Creatives: Sujeet Paul, Josh Garcia
"Tough Is Our Territory" Flagship Campaign Spot
Permutations of this Adlob (“ad-like object”) were used for a range of other campaign drivers – including media banners, social posts, page takeovers and more.